Social media is the ultimate tool in Pull marketing

When you're looking for a service, who do you trust most to give you a recommendation? People you know!
Social media is the new word-of-mouth, if you have people that have used your service and loved it, they'll engage with you and share your content everywhere. So it's important they have something to share out to their networks!

We take the time to care for your social media, so you don't have to!

Contact us to get your business social!

Why you need to manage social media
The world of social media is dizzyingly large, and only growing. There are 20 social media platforms with over 100 million active users, Facebook being the most used with 1.71 billion active users a day.

This doesn’t include the many social media platforms building up and trying to gain audiences. Have you heard of Musical.ly? Marco polo? Medium?

When thinking about social media for your business, you have to realise that being absolutely everywhere isn’t always the best policy!

If you’re on a social media platform but don’t update with content regularly, it can actually harm your brand! People will think you don’t put effort into your online presence, so how can they be sure you put effort into your work?

Depending on the nature of your business, it just won’t make sense to have an account on Instagram or Snapchat or LinkedIn, so it’s very much worth your time auditing where your business will benefit from having a presence!

That’s why we consult with you about what your business can provide, where you can gain the most engagement, the most conversions and make a difference to your income! We’ll put you on the most effective platforms for your business and work with them to reach your online goals!

There are a few social media marketing services we provide:

Social Media Management
We know that keeping track of all the different social media platforms and posting to them regularly can be difficult, which is why we take care of this for you. As we said above, it’s not a good idea to be on every social media platform, so we’ll give you a great presence on the ones that will help you drive visitors to your business and get you more customers.

Working with social media isn’t as easy as creating one post and sharing it to all the platforms. Each one has its own quirks, ecosystems and strengths and weaknesses. Users can tell when you’ve just used a tool to share the same post to all the different platforms and they will ignore it. That’s why everytime we create new content, we’ll re-build it specifically for each platform. That will get people engaging with you, visiting your business and buying from you! It also has the great side-effect of making you more visible on search engines!

Social Media Design
Did you know different colours work better on each platform? Red works great for conversion Facebook, while multiple colours work better on Pinterest. We create social media profiles that take full advantage of each platform they’re on. We build your brand around the platform so that it looks completely natural and makes the most out of calls to action on each platform. That way your profile doesn’t just look great, it also converts visitors into getting in touch with you!

Monitoring and Analytics
We monitor your brand on social media to check for people talking about you! That way you can engage better with those that are talking positively about you, and respond to those with negative views. This is incredibly powerful in todays connected world. A negative review or comment can blow up into a markedly big loss in revenue for you, so you need to respond to it and fix their pain as quickly as possible.

On the flip side, if someone is saying good things about your brand, if you engage with them carefully, you can turn them into a brand ambassador for you; someone that raves about your company. The best marketing tool out there is still word of mouth & referrals and through social media, this gets amplified!

We also look out for brand mentions for your competition, so you can target those people talking about your competitors and show how your company excels above them!

Top Social Media Breakdowns

What it's best for: Social Networking
How many users: 2+ billion
Facebook is the 900lb Gorilla. The largest of all social media and the one that people treat as 'home'. Its potential for word-of-mouth awareness and content sharing is unparalleled. Their advert platform is incredibly powerful. Every business should have a Facebook page.

​What it's best for: Micro-Blogging
How many users: 1+ billion
Twitter is the fastest moving social platform. It's the 'water-cooler' platform of our times. When big events are happening, Twitter sees the most usage of all platforms. Hashtags are useful to engage with users with specific interests. Advert platform is good, not great. Every business should have a Twitter.

​What it's best for: User Engagement
How many users: 110+ million
Snapchat is the new kid on the block. It's most popular with the 14-25 demographic at the moment and engagement rates are off the charts compared to other platforms. This is the best way to talk directly to your fans or people interested in your product. Businesses that provide people based services would benefit most from this: Personal Trainers, Life Coaches, Creatives etc.

​What it's best for: Video Marketing
How many users: 1+ billion
Youtube is useful for a number of reasons. It's not just the top video platform on the web, it's owned by Google and intertwines with SEO, is the new TV in terms of reach, has a great ad platform and monetisation options. Great way to gain brand awareness. Mostly any business should have a Youtube channel, as videos can run the gamut from visual, to educational.

​What it's best for: Social Networking
How many users: 2+ billion
Google's own social network may not be the most active, but it links with all other Google products, is a great way to improve SEO & local listing efforts and is a great jumping off point for your social presence. Again,  most businesses would benefit from a G+ page, especially if they're focusing on SEO efforts.

​What it's best for: Business Networking
How many users: 433 million
LinkedIn is THE business social network, professionals use it for business-related work. It has an advert platform that's good with specific circumstances. If your company is b2b or works with professionals, you need to be on here, blogging and reaching out!

What it's best for: Visual Marketing
How many users: 500+ million
Instagram is built around the visual. Great graphics get people talking and sharing on here. Instagrams advert platform is evolving and within 6-9 months should be good. If you're a visual creative, a design company, landscapers etc., this is the platform for you.