If you own a local, service based business,
LOCAL LISTINGS ARE THE MOST POWERFUL THING FOR YOU TO HAVE ONLINE.
When people are searching for a local service, it’s more than likely on their phone. Search engines will put the most useful result in front of them (usually one with the most citations, good reviews, engagement with customers and business info). This is why you must have a local listing with the search engines, fill that thing with information on your company and have citations everywhere.
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Local listings are very powerful for local businesses as these not only appear on mobile phones when people are searching for a service like yours, but they also have preference in search engines! They appear at the top of all 3 major search engines and drive much of the traffic of qualified leads ready to buy.
They are built on a few key things: reviews, photographs and local citations. Local citations are your name, address and phone number (NAP) being mentioned across the internet. Normally they’d appear in Yellow pages style business directories. Local citations are one of the most important things you can do for a small or local business. The reason is because the more places your NAP is in, the more that search engines see you are who you say you are! The more citations you have, the more high profile you seem and the more legitimate the information you’re putting out about your business. We do local listings across the internet, so not only do you appear in many business directories, but we make sure you gain more mentions than your competitors, so you can beat them out. Other things being equal, having more citations than your competitors means you appear at the top of the local listings. Without having to go through 2-6 months work on SEO for your website, you can beat them out within weeks on the local listings and appear at the top of the first page. Citation building is something you can do yourself. All you need to do is visit each business directory, create an account and input your information. However, this can be a very time-consuming thing. Not only will you have to write in your NAP, also a unique description for each one, insert images that are optimised for keywords, choose categories, link social media and a few other things. We perform this service for you so you can save many man-hours and spend that time performing and perfecting your service for your customers instead! People are searching for your service on their mobile. Make sure your business is the first they see. |
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